FAST CHANNELS

We can help you break into the CTV space!

WHAT IS FAST?

FAST channels (short for Free Ad-Supported Streaming Television) are available on Connected TVs and allow viewers to enjoy linear content for free.

A NEW APPROACH

They offer new ways to commercialize content beyond traditional advertising, including First Party Data Solutions, Shoppable Ad Units + Live Shopping, Integration and Branded Content.

GROW YOUR AUDIENCE

Tap into the existing audiences of brands, creators and companies!

AUDIENCES ARE WATCHING…

Fast Channels are growing! Over 170 million viewers in the U.S. alone.

Cable & satellite subscribers drop, 2021 market share - 54.8%, 2022 - 46.8%, 2023 - 38.5%.

CTV viewers average $75k Annual HHI - larger purchasing power than other groups.

FACTS & STATS

Smart TV’s have become the preferred medium for streaming, 31.4% year-over-year increase.

FAST factors; economic pressure, rising costs of streaming, and too many options.

As of November 2023, there were over 1,900 channels - 214% surge versus November 2020.

REASONS YOUR BRAND SHOULD HAVE A CHANNEL!

Reach the fastest growing audience not only in the U.S. but the world.

A one-stop place for all things your brand! The only limit is your imagination.

Creative and marketing flexibility. FAST doesn’t have the same restrictions as traditional television.

A variety of platforms for distribution with Smart TV’s and Apps like; Vizio, LG, Samsung, Amazon Fire, and many more.

Use existing content while developing new shows, interstitials, and vignettes.

Build relationships with content creators and new talent while continue to market your brand.